Heineken, Copa90, and Major League Soccer teamed up to share the stories of six international players who've made new homes in their adoptive US cities.
Each 90-second video weaves together spectacular soccer highlights and local landmarks, giving soccer fans worldwide an insider's perspective.
We had one day to build our Heineken-branded set in a hotel room in Los Angeles during MLS Media Day.
Our approach: we built an abstracted “bar” setup where we chatted with 20+ top league stars, and discovered how they spend their time off-the-pitch. From a hole-in-the-wall Honduran restaurant in San Jose to the trendy brick-paved streets of the Meatpacking District in NYC, we went the extra mile to capture shots of each city with local shooters who know the streets better than anyone else.
Released during the buzzy ramp-up to the 2018 World Cup, this series scored big with over 1.2 million views and 14,000+ video shares, likes, and reactions on Facebook.
