Teaming up with Hilary Duff and Shoot It Productions, we helped HelloFresh and Green Chef cook up a tasty 4-video social campaign set in her chic LA kitchen.
The goal: make it authentic yet premium; showcasing Hilary’s warm energy and, of course, the mouthwatering final dishes.
Our approach: with limited time (Hilary was a new mom!) and tons to capture, we filmed her chopping, prepping, and searing in her stunning kitchen. We worked in wardrobe changes for both brands and brought on a food stylist to ensure the food always looked incredible.
We also interviewed Hilary, blending her charming energy with key brand messages. Plus, we introduced new offerings like keto and paleo. (Did we mention the set smelled amazing?)
With millions of views and impressions, this multi-platform campaign was a tasty success, thanks to the captivating videos and Hilary's sparkle.
