Smartish is a phone case company that recoils at most tech marketing.
Their brand voice is rooted in fun and irreverence — hand-drawn doodles and illustrations adorn their website and packaging — and wanted to avoid the sleek-lined and cold-feeling tropes of generic tech product marketing.
We concepted a creative direction that marries their existing visual brand voice to a visual approach that is flexible, unique in their industry, and scales across products and verticals.
Smartish was looking for a production partner to create an eye-catching web commercial for their flagship iPhone 15 Pro Wallet Case in the run-up to Black Friday and the busiest holiday shopping season of the year.
We concepted a series of "day-in-the-life" visuals to showcase product features in an optimal SEO-informed order.
We also put the product front-and-center — literally! — by rigging the phone case directly to the camera. (See it in action in the photo above.) This allowed for a series of match-cut walking shots to feature the product traveling everywhere the user might take their phone.
