In 2022, the world's top Bitcoin conference launched the first-ever Sound Money Festival, where artists got paid in Bitcoin. The star-studded lineup featured artists like Logic, deadmau5, Run The Jewels, Korean superstar CL, and Steve Aoki.
The SMF team wanted a high-energy, cyberpunk trailer that felt like teleporting to another world — but on a tight deadline and with no pre-existing festival footage.
Our idea: the "digital world traveler," a nomad seeing the world changed by Bitcoin. This concept captured the electrifying festival vibe and crypto's global influence, while peppering in visual nods for the Bitcoin-savvy crowd.
We managed the entire process — preproduction, casting, production, postproduction, effects, and multi-platform delivery. Plus, we made multi-platform content to catch the eyes and ears of future festivalgoers.
